THIS IS BEARS EARS / PATAGONIA
In partnership with Patagonia and powered by Google, Duct Tape Then Beer created this 360° virtual reality exploration of your newest National Monument. Bears Ears’ protected status is tenuous given the new administration. We can't control everything — but we can use our smarts, our passion and our talent to tell meaningful stories that spur action. With virtual reality, you are an active participant in story, directing your experience. Climb a desert splitter with Patagonia ambassador Kitty Calhoun — even if you aren't a climber, you can feel the power of the exposure and take in the view. Descend into an ancient, almost unreachable canyon with the most knowledgeable of native desert guides. In these DTTB interactive films, time is fluid and place is immersive. Please, click on the image below to explore Bears Ears’ unique landscape, feel empathy for those who love it fiercely and help us defend Bears Ears as a National Monument.
Dear Betty bee / the north face
To compliment TNF's brand reflection Question Madness, which studies the dichotomy and balance between Madness and Progress that is found through exploration, we took a look at Nature and Nurture. For this story that launched on Mother's Day 2017, we worked with TNF athlete Ingrid Backstrom to bring to life a personal letter she wrote to her one year old daughter, Betty Bee, about a mother's hopes and dreams for her kiddo growing up in the outdoors.
POW PSA 2017: WE ALL NEED WINTER / PROTECT OUR WINTERS
How does an organization focused on fighting climate change by galvanizing winter sports enthusiasts continue to grow their audience and climate fighting crew? This is the question we were posed. Our creative strategy work with the folks at Protect Our Winters resulted in the understanding that, regardless of outdoor pursuit, we all need winter. Snow, is all of its various forms, supports our passions and a healthy Earth. By expanding their reach beyond ice and snow capped peaks and following it down rivers and to the ocean, we helped position POW for their next chapter. Plus, we got to edit this piece to Pearl Jam! We were stoked. Our strategy resulted in a new messaging platform led by this video, release in January 2017.
paul's boots / REI co-op
Last year, Paul Evans passed away before he could make his dream hike a reality. But that’s not the end of this story – it’s the beginning. He left behind three pairs of polished hiking boots and a backpack packed for his dream hike: the 2,189-mile Appalachian Trail. Paul’s wife, M’Lynn, had an idea for a final gift for her husband. “How good would it be,” she asked, “for his boots to make the journey even if Paul could not?” M’Lynn’s simple plea launched an incredible journey. The hiking community responded and carried the boots the entire length of the Appalachian Trail. Paul’s Boots follows the boots and tells the stories of the people who carried them. This is the story of how we all help each other achieve dreams. A shortlist winner of a Clio Sports Advertising Award for Film and Branded Content in 2017, Paul's Boots was recognized by the broader sports community as an example of meaningful and unique marketing.
how do you want to spend your time? / outdoor research
We believe time outside is best spent with friends, laughing hard, with grit under our fingernails, creating the stories we’ll tell again and again. The thing about creating unforgettable memories is that we need to let go of distractions, and dig into the moment. In Fall 2016, we concepted and created three video spots for Outdoor Research that address the notion of putting down our phones, simplifying our stuff and focusing on what is right in front of us.
(to)day dream / REI CO-OP
In partnership with Brendan Leonard (Semi-Rad), we created this short piece for REI Co-op to spur personal outdoor awesomeness — today! Find an empty spot on your calendar and schedule some time to find an empty spot on the map. Doesn’t matter if you block out a half-day or a month — if you go far enough into the future, you’ll find a place on your calendar that's open. Go ahead — let the waters of busy flow right around you.
Frank and the tower / rei co-op
"From the moment I started looking through the footage, Frank gave me joy, and I wanted other people to feel how I did," said Fitz. "It didn't matter that there was no money, or that it was one o'clock in the morning. This piece just needed to happen." Frank and the Tower is the brainchild of writer Brendan Leonard (Semi-Rad), who we collaborated with on the film. REI joined to sponsor the film as part of their efforts to reestablish the heart of their brand. With 63 years of living and more than 2,000 ascents of Devils Tower to his credit, Frank Sanders can teach us all a thing or two about going up and not growing old.
ADVENTURERS OF THE YEAR / NATIONAL GEOGRAPHIC
Every fall since 2009, we have helped National Geographic identify the 10 most important adventures of that year. The deeper goal of this ongoing project: strategically position National Geographic at adventure’s forefront. Generating written content, videos and spots for advertisers, we have helped National Geographic develop their digital voice in adventure, inspiration, and stewardship.
THE DIRTBAG DIARIES / THE ORIGINAL PASSION PROJECT
Don’t let anyone fool you. Character, tension and heart make a great story, not helicopters and fancy cameras. Founded in a closet. Born from years of chasing sun-soaked granite and stormy powder days. Inspired by This American Life and the developing technology of podcasting, The Dirtbag Diaries are discovered stories from dirtbag sports communities. In 2015, The Diaries was ranked 22nd on iTunes podcasts, and will exceed 1.7 million downloads for the year.
force / patagonia
For the launch of the revolutionary Nano Air insulation piece, Patagonia wanted to galvanize the alpine climbing community and reaffirm that climbing is at Patagonia's core. As a key component of the Nano Air / #LeaveItOn campaign, we collaborated with Mikey Schaefer to create the film Force and designed a supporting storytelling series that Mikey presented at select Patagonia retail locations, both domestic and international. We crowd-sourced footage from the climbing community and combined it with ten years of footage from Mikey's summits and misadventures in Patagonia to weave together a story of success, fear, joy and growth.